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When he got his first taste of startup life, in San Francisco, freshly-graduated Freddy Kelly did a few months at culinary school on the side. Little did he know that years later, his baking skills would help him blag his way into a conference by virtue of a chocolate cake he’d baked. He met Credit Kudos’s first investor there, and his fintech – an open banking credit-reference company – was off to the races. It hasn’t stopped running since.