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Is working in roller coasters not the perfect metaphor – and experience – for running an online trading platform? We think so! Yoni Assia, who leads social trading platform eToro, had his first taste of entrepreneurship when he founded a startup that involved installing video cameras on white-knuckle rides, and then selling DVDs to the riders as they wobbled out of their cars. He eventually sold it to former a high-flying tech stock called Kodak. And while that company’s best years may be behind it, a bumper 2020, profits, and a return to the U.S. all suggest that eToro is very much a fintech for the future.